I’m Jess! And as many of you know, I am very passionate about trying to live a simpler, natural lifestyle and inspiring others to do the same. Pieces of that puzzle include eating a healthy, nourishing diet and using household-cleaning supplies and personal products void of toxins (and that are good for the environment, too). Like many of you, I wasn’t always aware that when I applied sunscreen, lotion, shampoo and the dozens of other products that I use daily, that I was applying toxic chemicals directly to my skin. Some of these chemicals can even get absorbed into our bloodstream.

Like many of us did or do, I assumed that we live in a highly regulated country, so the products I am using must be safe. I honestly, never questioned safety at all until recent years. I was so surprised when I finally learned that when it comes to the personal care industry, there are very minimal regulations.

Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us! Seems crazy, right?

Luckily, it's not all doom and gloom. There are some companies working hard to create safe skincare products and to change the industry. I've been spending tons of time researching them and trying out these different natural products. I’ve found that many of these crunchy items just don’t perform as well as I’d like. So I’ve learned to adapt and DIY (I love to DIY but you can only use coconut oil for so many things!). Moreover, the time needed to DIY can sometimes be consuming and with two kids and a full time job, I don’t always have that luxury.

I needed to find high performing products that embodied science and nature. With my obsessive personality, I dove in headfirst. I am thrilled to have discovered a brand that I love, trust and can really get behind! I joined Beautycounter as a consultant to spread the word and empower people to make safer choices. 

I am excited to share what I’ve learned with you and to inspire you to do the same!

did you know?

The last time a federal law was passed regulating the beauty industry was 1938.

Yes, you read that right! 1938! It still shocks me to read that fact.


The number of potential harmful ingredients banned from products in Europe.

And wait for it…


The number of harmful chemicals banned in the U.S. And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.


Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead and eight other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with makeup. Think of all the young girls that apply makeup daily or even multiple times a day?


The percentage of ingredients in beauty products that have never been tested for safety. Even more troubling, chemicals linked to breast cancer, learning disabilities, infertility and other health issues are allowed in the products we use every day.

We deserve better! Welcome to Beautycounter. Beautiful products, made safe.

The Never List

Beautycounter's The Never List is made up of more than 1,500 questionable or harmful
chemicals that we never use as ingredient in our products.

what can you do?

Get EWG's Healthy Living App (Environmental Working Group) and start scanning your products for safety.

As you run out of products, start switching to safer products that don't contain hormone disruptors, carcinogens and allergens.

The biggest ingredient offender? FRAGRANCE. It's completely legal for companies to hide hundreds of known toxic chemicals behind that one word.

Here are a few of my favorite Beautycounter products that I use daily!


Flawless in five

The Flawless in Five collection contains six products: tint skin hydrating foundation, touch up skin concealer pen, color define brow pencil, lengthening or volumizing mascara, satin powder blush + blush. Seriously, five minutes and I’m done. Time is money, friends. When you’ve got a to do list a mile long and two toddlers running around, getting time to do my makeup seems like a novel idea… this is my solution. I may have this morning’s oatmeal on my shirt but I’ve got mascara on. Bring it!


Overnight resurfacing peel

Y’all I decided to become a consultant after I purchased this product. This peel uses a unique combination of both resurfacing acids and soothing acids that hydrate, replenish, and protect skin. This precise combination of acids optimizes performance while maintaining a pH level that doesn’t cause irritation. None! If you have melasma or hyperpigmentation of the skin, this is your solution. I have been using it for a few months and I’m blown away by how good and bright my skin feels in the morning. It’s safe during pregnancy, too.


charcoal cleansing bar

This soap clarifies and detoxifies our skin by pulling out dirt, impurities and excess oil, without drying out our skin. It uses organic witch hazel for toning, antioxidant-rich organic green tea to calm inflammation and organic coconut oil and sunflower oil to hydrate our skin.

How can you help Beautycounter’s mission?


I’m a small town Oregonian, a scientist, and a crunchy mom. Passionate about natural living, long distance cycling, cooking with my littles, cashew milk ice cream + margaritas (on the rocks - salt, please!).

I am so happy you are here, and I look forward to getting to know you. You can also hang out with me on Instagram and Facebook!

xo, jess anderson

non-toxic skincare + beauty products

Our mission is to get safer products into the hands of EVERYONE.