I’m Jess! And like many of you, I am a wife and a mom. Like many of you, I didn’t know that when I applied sunscreen, lotion, shampoo and the dozens of other products that I use daily, that I was applying toxic chemicals directly to my skin. Some of these chemicals can even get absorbed into our bloodstream.

Like many of us did or do, I assumed that we live in a highly regulated country, so the products I am using must be safe. I honestly, never questioned safety at all until recent years. I was so surprised when I finally learned that when it comes to the personal care industry, there are very minimal regulations.

Companies are allowed to use known toxins—ingredients that have been linked to cancer, reproductive issues, and hormone disruption—without even disclosing these ingredients to us! Seems crazy, right?

Luckily, it's not all doom and gloom. There are some companies working hard to create safe skincare products and to change the industry. I've been spending tons of time researching them.

I am excited to share what I’ve learned with you and to inspire you to make safer choices!

did you know?

The last time a federal law was passed regulating the beauty industry was 1938.

Yes, you read that right! 1938! It still shocks me to read that fact.


The number of potential harmful ingredients banned from products in Europe.

And wait for it…


The number of harmful chemicals banned in the U.S. And only about 10% of the 10,000 chemicals commonly found in personal care products have safety data.


Researchers at UC Berkeley’s School of Public Health published a study in 2013 that detected lead and eight other metals in many popular brands of lipsticks and lip glosses commonly found in drugstores and department stores. The study also noted that children are especially susceptible to heavy metal accumulation and should not play with makeup. Think of all the young girls that apply makeup daily or even multiple times a day?


The percentage of ingredients in beauty products that have never been tested for safety. Even more troubling, chemicals linked to breast cancer, learning disabilities, infertility and other health issues are allowed in the products we use every day.

We deserve better! Welcome to Beautycounter. Beautiful products, made safe.

The Never List

Beautycounter's The Never List is made up of more than 1,500 questionable or harmful
chemicals that we never use as ingredient in our products.

what can you do?

Get EWG's Healthy Living App (Environmental Working Group) and start scanning your products for safety.

As you run out of products, start switching to safer products that don't contain hormone disruptors, carcinogens and allergens.

The biggest ingredient offender? FRAGRANCE. It's completely legal for companies to hide hundreds of known toxic chemicals behind that one word.

How can you help Beautycounter’s mission?

Here are a few of my favorite Beautycounter products that I use daily!


Flawless in five

The Flawless in Five collection contains six products: tint skin hydrating foundation, touch up skin concealer pen, color define brow pencil, lengthening or volumizing mascara, satin powder blush + blush. Seriously, five minutes and I’m done. Time is money, friends. When you’ve got a to do list a mile long and two toddlers running around, getting time to do my makeup seems like a novel idea… this is my solution. I may have this morning’s oatmeal on my shirt but I’ve got mascara on. Bring it!


Overnight resurfacing peel

Y’all I decided to become a consultant after I purchased this product. This peel uses a unique combination of both resurfacing acids and soothing acids that hydrate, replenish, and protect skin. This precise combination of acids optimizes performance while maintaining a pH level that doesn’t cause irritation. None! If you have melasma or hyperpigmentation of the skin, this is your solution. I have been using it for a few months and I’m blown away by how good and bright my skin feels in the morning. It’s safe during pregnancy, too.


charcoal cleansing bar

This soap clarifies and detoxifies our skin by pulling out dirt, impurities and excess oil, without drying out our skin. It uses organic witch hazel for toning, antioxidant-rich organic green tea to calm inflammation and organic coconut oil and sunflower oil to hydrate our skin.

Toxins in Makeup

The average woman puts over 500 chemicals per day on her body. It is believed that our skin absorbs 60-70% of any topical products we use. Why not give your makeup a makeover and swap them out for their non-toxic counterparts? We encourage you to run your current cosmetics through the EWG’s Healthy Living App and see where they rank.

Let's learn about six common toxic substances that are found in most commercial cosmetics. Chances are, these things are in your makeup bag right now!  

First up, PARABENS (METYL, PROPYL, ETHYL, BUTYL): Parabens are chemicals that have been used since the 1950s to prevent bacteria and act as a preservative in deodorants, lotions, lipsticks, shampoos, scrubs, and more. Parabens can mimic estrogen and act as potential hormone (endocrine) system disruptors in the body’s cells. Parabens have been found present in breast tumors and are possibly linked to breast cancer.

Second, let's talk about TALC: Talc is a mineral substance made up of mainly magnesium, silicon and oxygen used in a variety of cosmetic and personal care products such as baby powder, body and shower products, lotions, feminine hygiene products, eyeshadow, foundation, lipstick, deodorants and face masks. Some talc may contain the known carcinogen asbestos, therefore it should be avoided in powders and other personal care products.

Third, let's discuss BISMUTH: Bismuth Oxychloride is a naturally occurring heavy element found in nickel, tin and silver that’s primarily used to manufacture metal by-products. It’s used in cosmetics because it has a distinct shimmery, pearlescent appearance and a fine white powder texture that adheres well to the skin. Many cosmetic companies use bismuth because it hides flaws, adds a radiant glow to the face and is a dirt-cheap filler! It also has binding qualities, so the make-up will “stick” to your skin and last all day. What may surprise you even more is that bismuth resembles arsenic chemically, yet it is commonly found in many cosmetics. Many women will experience itchiness when wearing products containing bismuth, most noticeably when they sweat. This can often lead to nasty rashes and severe acne. Also, we can’t forget Bismuth is also akin to arsenic.  If you’ve been wearing mineral makeup, you may be experiencing irritation or breakouts due to the Bismuth in this makeup!

LEAD - SERIOUSLY?!: Lead is a naturally occurring element found in small amounts in the earth's crust. Although it is natural, it’s NOT SAFE for human consumption. Lead is a known carcinogen (meaning it causes cancer). It can be in your cosmetics and personal care products and DOESN'T EVEN HAVE TO BE LISTED ON THE LABEL. That is because it's not an ingredient, but rather a contaminant. The FDA has determined a "healthy lead contamination level" is acceptable in cosmetics and personal care products. Isn't that nice? Except when you apply those products every day, several times per day. On the FDA's website it states that 99% OF ALL COSMETICS CONTAIN LEAD! (This is where you go throw out your entire makeup bag.)

Now on to MERCURY: Mercury is poison. It is a known toxin. Although Mercury is a natural element found in the earth’s crust (often in regions with volcanic activity) its natural status doesn’t mean it’s safe. Repeated or serious exposure to mercury can severely damage the nervous system including psychotic reactions, hallucinations, suicidal tendencies and delirium. Mercury exposure can also lead to violent muscular spasms, nervousness, irritability, tremors, weakness, fatigue, memory loss, changes in vision, hearing, or taste, vomiting, diarrhea, kidney damage and even death. When it enters the body, it is stored in the kidneys, blood, spleen, brain, liver, bones and fatty tissues. Mercury is terrible for anyone but it is especially dangerous for pregnant or nursing women. Breast milk can become contaminated and in utero exposure to mercury has been attributed to an increase in neural tube defects.

And last but not least, MINERAL OIL: Mineral Oil (also called “liquid petroleum”) is any of various colorless, odorless, light mixtures of higher alkanes from a mineral source, particularly a distillate of petroleum. Most often, mineral oil is a liquid by-product of refining crude oil to make gasoline and other petroleum products. Mineral oil is a common ingredient in baby lotions, cold creams, ointments and cosmetics. Researchers stated, “There is strong evidence that Mineral Oil hydrocarbons are the greatest contaminant of the human body.”

There was a scientific study that removed fat specimens from women who underwent cesarean sections, and also collected milk samples from the women after delivery. They found that both fat and milk samples were contaminated with Mineral Oil saturated hydrocarbons—and stated that these compounds likely accumulated over time from repeated exposure. 

This 8-minute video of The Story of Cosmetics will teach you all about what is in common household products and why we need to choose non-toxic alternatives.  Get ready for eye-opening info!


As many of you know, I am very passionate about trying to live a simpler, natural lifestyle and inspiring others to do the same. Pieces of that puzzle include eating a healthy, nourishing diet and using household-cleaning supplies and personal products void of toxins (and that are good for the environment, too). I have used many natural products and many of these crunchy items just don’t perform as well as I’d like. So I’ve learned to adapt and DIY. Y’all know I love to DIY but you can only use coconut oil for so many things! Moreover, the time needed to DIY can sometimes be consuming and with two kids and a full time job, I don’t always have that luxury. I needed to find high performing products that embodied science and nature. With my obsessive personality, I dove in headfirst. I am thrilled to have discovered a brand that I love, trust and can really get behind!

xo, jess anderson

non-toxic skincare + beauty products

Our mission is to get safer products into the hands of EVERYONE.